Hooked: How to Build Habit-Forming Products
Eyal’s book includes analysis of web pages and how they can be redesigned to be far more effective.
He writes:
“Any technology or product that significantly reduces the steps to complete a task will enjoy high adoption rates by the people it assists”
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions and many more by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behaviour. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.
Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.
About Nir Eyal
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the bestselling book, Hooked: How to Build Habit Forming Products.
Nir founded and sold two companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. In addition to blogging at NirAndFar.com, Nir’s writing frequently appears in The Harvard Business Review, Inc, and Psychology Today among many others.
More from Nir and Far, including a free resource pack.
Reviews
“The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject”
Rory Sutherland, vice chairman, Ogilvy & Mather
