Where Good Ideas Come From: the Natural History of Innovation

Steven Johnson, the author of Everything Bad is Good for You, argues that ‘Eureka!’ moments are seldom what they appear to be. In this book he explores the secrets of inspiration.
Given today’s technology he argues that “radical innovation is extraordinarily accessible to those who know how to cultivate it.”
Watch author Steven Johnson explain where good ideas come from in this TED talk in Oxford.


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