Fundraising When Money is Tight
A strategic and practical guide to surviving tough times and thriving in the future, this nonprofit survival kit for hard times is published in The Mal Warwick Fundraising Series.
Reviews
“This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programmes to strategies for relating to our donors and making certain our fundraising programmes are prepared to succeed not only now but when the economy recovers.”
Eugene R. Tempel, president, Indiana University Foundation
“Brilliant! No nonprofit organisation can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It’s practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times.”
Ben Jealous, president, NAACP
“Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good.”
Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute
“This is a must-read book by any fundraising manager. It’s timely, it’s a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today.”
Mark Astarita, director of fundraising, British Red Cross
“…there is loads of good advice for fundraising during these times which also translate into when times are good”
Sean Triner, Fundraising Recession Watch, March 15, 2009
“Add Mal’s survival guide to your first aid kit.”
The Agitator, 26 March 2009
“Mal Warwick has just written a book…on specific things you can do to minimise your costs and ensure that your organisation is in a position to resume growth when the crisis passes (and it will!)”
Suzanne Rainey, Influence, 31 March 2009
