Digital Fundraising for Nonprofits
From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising programme.
With a strong foundation, there’s no limit to what you will be able to build.
- Websites that convert visitors into donors
- Email marketing and best practices for increasing email revenue
- Digital advertising strategies
- Analytics and conversion tracking for measuring ROI
- Design thinking for more donor-centric fundraising
- Social media for impact and meaningful engagement
- Introduction to donor journey mapping
- Systems thinking as a means to future-proofing your charity
This book is designed to be a handy, easy to use handbook that you’ll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity’s digital programme up to speed.
About Brock Warner
Brock is a nonprofit fundraising consultant, and professor at Humber College’s Business School in Toronto. He has a wealth of experience that spans across every major nonprofit sector in Canada.
As a direct marketer he managed fundraising campaigns in healthcare, education, multiple Olympic games, humanitarian and domestic aid, and the environment. As a senior leader, Brock’s efforts have largely been in international development which took him around the world, and in the field of youth mental health.
Reviews
“Brock has taken solid fundraising strategy and brought it to life through a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers.”
Maeve Strathy
