Black Tie Optional: A Complete Special Events Resource for Nonprofit Organizations
Regardless of the kind of big event your organisation has planned for its next fundraiser, everything you need to know and do is in this thorough and essential handbook.
Now in a second edition, Black Tie Optional demystifies the process and makes it as easy as possible to have a successful event that generates money as well as new supporters.
Authors and industry experts Harry Freedman and Karen Feldman cover all the angles and show you how to:
- Decide on the best kind of event for your organisation
- Select the best location and date for your event
- Develop budgets
- Reach and book celebrities
- Create invitations and get publicity
- Set ticket prices
- Organise and motivate your committees
This handy, how-to manual takes you step by step through the entire process of selecting and producing simple and complicated events and arms you with all the information you need, including practical advice, real-world examples from actual events, summary checklists, and worksheets. Black Tie Optional is destined to become your dog-eared blueprint for making money and allies in the name of your cause.
About the authors
Harry A Freedman is President and CEO of Strategic Initiatives, based in Philadelphia, Pennsylvania. His company provides fundraising counsel for nonprofit organisations planning and implementing special events. A fundraising and marketing professional for more than two decades, Freedman is an active member of the Association of Fundraising Professionals, serving on the organisation’s International Conference Education Advisory Committee.
Karen Feldman is an award-winning journalist whose work has appeared in newspapers and magazines across the United States and Canada.
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