Asking: A 59-Minute Guide to Everything Board Members, Volunteers and Staff Must Know to Secure the Gift
What do your board members fear most, public speaking or asking for money?
Perhaps Toastmasters International can help them with the former, but there’s no doubt Asking, by Jerold Panas, will temper if not vanquish their fear of asking. It’s why Asking is “the top-selling book in the history of fundraising”.
What Asking convincingly shows – and one reason staff will applaud the book and board members will devour it – is that it doesn’t take stellar sales skills to be an effective asker. Nearly everyone, regardless of their persuasive ability, can become a highly successful fundraiser if they follow a few step-by-step guidelines.
About Jerold Panas
The late Jerold Panas was among a small handful of the grandmasters of American fundraisers. He was considered one of the top writers in the field and a number of his books have achieved classic status. Hailed by Newsweek as “the Robert Schuller of fundraising,” Jerry was a favourite speaker at conferences and workshops throughout the nation.
He was executive partner of Jerold Panas, Linzy & Partners, one of the USA’s largest firms specialising in campaign services and financial resource development.
He was honoured by the AFP in 2014 for his services to fundraising.
Other books by Jerold Panas
- How to create lifelong donors through monthly giving
- Born to raise: what makes a great fundraiser is what makes a fundraiser great
