Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges, and Transformations
The first comprehensive, interdisciplinary examination of how AI is reshaping the creative and cultural sectors — essential reading for charity arts and heritage organisations navigating the opportunities and risks that these technologies present.
This edited volume explores how AI is redefining the creative and cultural sectors, reshaping how content is produced, distributed, experienced and managed. Spanning areas such as publishing, heritage, music, performance and design, it offers the first comprehensive, interdisciplinary examination of AI’s impact across these diverse fields as the technologies become increasingly embedded in both creative and operational processes.
Organised into six sections, the book addresses AI and artistic creation; AI’s impact on audiences and cultural experiences; the implications for cultural heritage institutions; AI in the music and performance industries; brand management and luxury; and the evolving questions of digital identity, metahuman artists and artistic agency. An afterword by William J. Byrnes provides a concluding perspective on the sector as a whole.
For those working in arts charities, heritage organisations, museums and cultural funding bodies, the book provides a timely framework for understanding both the creative possibilities and the strategic challenges that AI introduces — from questions of authorship and authenticity to audience engagement, organisational change and the ethics of automation.
About the editors
Marta Massi is an Assistant Professor at Athabasca University, Canada. Her research focuses on consumer behaviour, arts marketing and branding, and has been published in leading journals including Psychology & Marketing and the Journal of Strategic Marketing. She previously edited the Routledge volume Digital Transformation in the Cultural and Creative Industries.
Marek Prokůpek is an Associate Professor in Arts Management at KEDGE Arts School, KEDGE Business School, France, and a member of the Creative Industries & Culture Research Centre.
Alessandra Ricci is Fellow of Marketing Management at SDA Bocconi School of Management. Her research focuses on the high-end sector — including artisanship, luxury and Made-in-Italy — through the lenses of marketing, sustainability and value creation, with professional expertise in cultural heritage management and tourism.
Maria Carmela Ostillio is Associate Professor of Marketing and Sales at SDA Bocconi, where she directs the Brand Academy. Her expertise spans brand management, direct marketing and marketing information systems.
Also available from Routledge.
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