Advertising for People Who Don’t Like Advertising
Advertising For People Who Don’t Like Advertising is a book about a communications agency that doubts most communications.
KesselsKramer’s scepticism has “led to a style of advertising which aims to be human and truthful. Sometimes, it succeeds. Sometimes, it doesn’t.”
KesselsKramer documents its creative efforts in this book, offers advice, and reaches out to sceptics whom it admires.
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