Achieving Excellence in Fundraising

Strategies and concepts for mission-based fundraising

From the world’s first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques.

Topics include donor motivations and behaviours, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You’ll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations.

This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book’s organisation and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field!

Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy.

Reviews

“Timely and timeless! The authors present fundamentals and frameworks that will hone and refine the skills of experienced practitioners and inspire those new to the profession to do this work with confidence and compassion.”
James H. Moore, Jr., President & CEO, University of Illinois Foundation

“In this fifth edition, Achieving Excellence in Fundraising provides a comprehensive framework for all nonprofit organizations to design and implement a fundraising strategy that engages today’s donors and transforms institutions and the communities they serve.”
Helene D. Gayle, President & CEO, The Chicago Community Trust

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