Articles by John Thompson

Whiskas packs sold in aid of WWF's Protect A Tiger campaign
Posted on 03 Dec 13

Meow to create an integrated cause-related marketing campaign: WWF and Whiskas® Help Protect a Tiger
UK Fundraising
Posted on 13 Nov 13

From Charity of the Year to Company of the Year – is it time to turn the tables?
UK Fundraising
Posted on 09 Nov 13

There are so many ways to support the Poppy Appeal when you pop in to a Sainsbury’s
UK Fundraising
Posted on 22 Oct 13

Charities working in partnership with companies must reserve their right to slam
Asda "mental patient" fancy dress costume for sale on its website in 2013.
Posted on 17 Oct 13

When companies cock-up, is just saying sorry then paying a charity “fine” the best solution?
UK Fundraising
Posted on 09 Jul 13

From Cash Mobs to Cause Mobs
UK Fundraising
Posted on 25 Feb 13

Aviva avoids “doing a Hoover” in Twitter fundraiser for Railway Children resulting in c£100k raised in a day
UK Fundraising
Posted on 21 Feb 13

How charity shops and commercial brands can work in partnership for mutual benefit
Unwanted plastic bags stuffed into a rubbish bin.
Posted on 21 Oct 11

What if charity shops gave a discount for every bogus bag presented at the till?
UK Fundraising
Posted on 22 Jul 11

Corporate fundraising tip No 1: Don't propose cheesecake if all you have to offer is crumble
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