Data Girl and Measurement Boy – how to promote a charity conference
Howard Lake | 12 August 2013 | Blogs
How do you make your charity sector event stand out from all the others? A video is one idea. Too expensive for one event? Not these days when you can make your own, especially if it is really just a series of still images in a slideshow.
You could make it fun and introduce some cartoon characters. Too expensive in terms of design and concept work? Not if you make them yourself out of modelling clay.
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Which is just the approach taken by New Philanthropy Capital to promote their Annual Conerence. Meet Data Girl and Measurement Boy, “the world’s first charity superheroes”.
They are promoting Improving Impact Measurement & Analysis which takes place on 15 October in London.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.