Organizations Don’t Tweet, People Do: A Manager’s Guide to the Social Web
Howard Lake | 7 April 2013 | News
[amzn_product_post]
Today’s managers are faced with an increasing use of the Web and social platforms by their staff, their customers, and their competitors, but most aren′t sure quite what to do about it or how it all relates to them. ‘Corporations Don′t Tweet…People Do’ provides managers in all sorts of organisations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better.
From strategy to corporate communication, team building to customer relations, this people–centric guide to social media in the workplace offers managers, at all levels, valuable insights into the networked world as it applies to their challenges as managers, and it outlines practical things they can do to make social media integral to the tone and tenor of their departments or organisational cultures.
• A long–overdue guide to social media that talks directly to people in the real world in which they work
Advertisement
• Grounded in the author′s unparalleled experience consulting on social media, it features eye–opening accounts from some of the world′s most successful and powerful organisations
• Gives managers at all levels and in every type of organisation the context and the confidence to make better decisions about the social web and its impact on them
Euan Semple has a wide range of experience of advising organisations on how to understand, respond to an use social media as a business tool. In the UK he is a board member of social media agency NFPVoice which works with a number of charities and arts organisations.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.