The #CharityShakeOff – A fundraising question
Howard Lake | 6 March 2013 | Blogs
A quick follow-up on the Great Charity Shake Off from Kirsty Marrins
Loved the idea behind the campaign and think something interesting has come out of the initial numbers…
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Macmillan received 191 votes and generated £1.69 per vote. RNLI received 175 votes and generated £2.31 per text. Mencap received 27 votes at £3 per vote. As Kirsty has pointed out in the comments, I suspect there is an element of getting what we ask for in our fundraising messages as RNLI simply asked for more via specific amounts…
What do you think?
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.