Whisky company to hold world’s largest pub quiz for Help for Heroes
Howard Lake | 13 November 2012 | News
Whisky manufacturer Arthur Bell & Sons is raising funds for Help for Heroes by supporting a series of events that are designed to become “the world’s largest pub quiz”. The company aims to raise £1 million for the charity.
It aims to break a Guinness World Record by hosting the largest pub quiz fundraising event in 10,000 pubs in the UK on 29 November 2012.
In addition it is selling a special edition bottle of its Bell’s whisky which features the Help for Heroes logo, and donating 10p from each sale to the veterans’ charity.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.