9 Social Media Myth-busters & charity champions (Part 2)

1. Social Media is free

Charity Champion

Diabetes UK
 

2. A Facebook page is a social media strategy

Charity Champion

Gingerbread

 

3. You can’t control social media

Charity Champion

Breast Cancer Care

 

4. You can’t fundraise on social media

Charity Champion

MS Society

 

5. We must have a presence on all the latest channels

Charity Champion

WSPA Animal Protector

 

Vicky Browning from CharityComms continued with social media myth-busters 6 to 9 so for your eyes only, here they are:

 

6. Social Media is cosy

Charity Champion

Dyslexia Action

 

Social Media is far from cosy. Charities need to come out of their comfort zone, and embrace them. Dyslexia Action with its presence on Facebook, Twitter, YouTube and Flickr was presented as the champion for this myth-buster.

 

7. An audience is a community

Charity Champion

RNLI

 

A brilliant example from champion RNLI was presented here. I’ll let the photo do the talking:

 

 

8. It’s all about the numbers

Charity Champion

Missing People

 

“Join The Search”, a very successful campaign from Missing People was illustrated as the best practice, when the charity got everyone going on Twitter and other social media to join the search for Missing People.

 

9. Our audience doesn’t do social media

“Charity” Champion

The UK Government (???)

 

A bit puzzling but Vicky pointed out that the guys at number 10 are very keen for all charities to be social media active and accepts that 99% of audiences does do social media. Seeing David Cameron being now active on both Twitter and LinkedIn proves her point, your charity’s audience is most likely doing social media.

 

Vicky concluded with the 10th bonus social media myth-buster that “social media is a fad” – clearly a decade on since LinkedIn started, with Facebook surpassing 1 billion users, and Twitter being the first point of information for “Sandy” victims and concerned audience, social media is clearly NOT a fad!

 

Vasileios Kospanos (@vasilakosp) is the NFP Marketing Exec for @theaccessgroup. He’s an online marketer, into social media, blogging and fundraising, committed to the third sector and fundraising best practice. Some of his previous blogs:

 

Fundraising through gaming

Coupons For A Fundraising Event: Any Publicity Is Good Publicity?

Glühwein fundraising

Seducing a donor on Twitter