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YouTube adds donation button to charities’ channels

Howard Lake | 6 July 2012 | News

Charities’ YouTube channels have started to feature donation buttons, inviting viewers to donate via Google Checkout for Non-Profits.

Charities can set a dropdown list of prompted levels of giving. UNICEF UK for example has chosen £5, £25, £50, £75 or £100; and Oxfam GB has chosen £2, £5, £10, £50 and £100.

Not all charities are offering this opportunity though. The channels of Beatbullying, Barnardos, and The Salvation Army (UK) don’t yet display the option.

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How to implement the donate button

YouTube explained how to make use of the donate button in its Playbook Guide: YouTube for Good in January 2012.

www.youtube.co.uk/nonprofits

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