IKEA’s Soft Toy Campaign to support UNICEF and Save the Children
Howard Lake | 24 October 2011 | News
IKEA is again running its Soft Toy Campaign, aiming to raise €12 million for UNICEF and Save the Children. From 24 October to 23 December, for every IKEA soft toy, children’s book or children’s meal purchased, the IKEA Foundation will donate one euro to education programmes around the world supported by the two children’s charities.
IKEA Foundation CEO Per Heggenes said: “You buy a gift for a child you love, and you help educate a child you may never know. It’s a chance to engage the 626 million annual visitors to IKEA stores worldwide, while expanding awareness among customers and co- workers of the power of education to transform children’s lives.”
Since 2003, the partnership between IKEA, UNICEF and Save the Children through the Soft Toy Campaign has raised over €35.2 million globally, which has helped improve the lives of more than eight million children in 45 countries. This year’s goal is €12 million.
www.ikea.com
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.