New Head of Data at Whitewater
Howard Lake | 12 September 2011 | News
Celia Shepherd has joined the planning team at charity specialist agency Whitewater as Senior Planner and Head of Data.
She joins the agency from Burnett Works where she was Head of Planning.
At Whitewater she will be working with clients to help devise tailored contact strategies designed to drive greater value from the supporter base. She will support the agency’s integrated offering of direct marketing, online and data management services.
Shepherd has extensive experience of digital, direct marketing and CRM in both the private and not-for-profit sector having worked with companies including The Economist Intelligence Unit, The FT and KPMG. She has also worked with Christian Aid, Barnardo’s, Plan UK and the RAF Benevolent Fund.
www.whitewater.biz
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.