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Legacy laughter links

Howard Lake | 8 November 1999 | News

Probate analysts Smee and Ford’s quirky humour could generate a Web site with a cult following. UK Fundraising takes a trip around the deadlier Web sites and suggests some links.

Hearing Tom Ford of probate analysts Smee and Ford speaking at a seminar last week, UK Fundraising was reminded of the company’s quirky sense of humour at its ‘Burke and Hare’ legacy roadshow. Given the Web’s reputation for quirky and downright odd resources, UK Fundraising would like to suggest the following additions to the Smee and Ford Web site:

Your URL could also follow you to the grave, if you so choose. The Forever Cemetery in Hollywood and the San Jose Oak Hill Memorial Park wish to “fill in the dash between the date of birth and the date of death with a dot com”, according to the San Jose Mercury News. This URL will link to text, video, sound and other recorded effects of the deceased. How about that as a benefit for a major donor? Online acknowledgement of their gift in perpetuum.

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Does your charity use humour on its legacy fundraising Web pages? (Not that we’re suggesting you add any of the above to your page!)

Sources: The Net, December 1999, p.27; Interface, The Times, 29 November 1999, p.15

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