easyfundraising.org.uk passes £2 million in donations mark
Howard Lake | 8 February 2011 | News
Fundraising website easyfundraising.org.uk raised over £300,000 for good causes in the run up to Christmas 2010, bringing its total to £2.2 million since it launched in 2007.
Between October and December 2010, a total of £302,144 was generated by easyfundraising’s members as they shopped online with nearly 2000 retail partners.
Shoppers login to easyfundraising, and then simply select a good cause to support before buying with retailers such as M&S, Argos, Vodafone, Comet, Play.com, GAME, Debenhams and House of Fraser. When they make a purchase, the retailer passes a donation to the shopper’s chosen cause, which is either a percentage of the total spend or a flat, one-off donation.
Managing Director Gary Thompson said: “We’re thrilled to have passed the £2 million donation mark. The easyfundraising supporters are using our service more than ever… We’re hoping to raise well in excess of £1m in 2011”.
Any not-for-profit organisation can register for free with easyfundraising, including charities, schools and pre-schools, youth groups, animal welfare, sports teams, individual fundraisers and religious groups.
www.easyfundraising.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.