Laureus Sport for Good Index highlights 29 brands leading the way
Melanie May | 8 November 2022 | News
Patagonia, Ecotricity and Lego are among 29 brands highlighted in this year’s Laureus Sport for Good Index as leading the way globally in delivering positive social or ecological impact through sport.
Created by Laureus and SportPro, the second edition of the Laureus Sport for Good Index features brands across six different industry sectors. The purpose of the Index is to shine a light on organisations having the clearest and most meaningful impact, and to show the role that sport can play in driving sustainable change.
Brands are recognised for their collaboration, innovation and creativity across the 17 Sustainable Development Goals (SDGs) and assessed on the following:
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- Sports-related Corporate Social Responsible (CSR) and environmental, social, and corporate governance (ESG) activities
- Innovation and creativity during purpose-led campaigns
- Commitment to environmental, social, and corporate governance
- Level of investment in ‘sport for good’ causes
- Extent to which their sports investments align with the United Nations’ (UN) Sustainable Development Goals (SDGs)
- Their commercial viability
- An overall assessment of their commitment towards building an equitable society, reducing sport’s ecological footprint, and growing the sports industry’s economy through sport for good campaigns
This year’s Index, includes 13 brands that featured in the inaugural edition, including Patagonia, Nike, Microsoft and Clif Bar. Newcomers include renewable energy company Iberdrola, technology giant Google, toy manufacturer Lego, and performance eyewear brand SunGod.
The full list was collated by an independent panel of judges, and is listed below:
- Sports goods and apparel: Adidas, Allbirds, ASICS, Athleta, DICK’S Sporting Goods, Foot Locker, Hummel, Hylo Athletics, Nike, Patagonia, Rapha, Vaude
- Consumer products: Clif Bar, EA Sports, Lego, Rexona, SunGod
- Technology: Google, Microsoft, Rubicon, SAP, Xero, Xylem
- Energy: Ecotricity, Iberdrola
- Financial services: Allianz, Visa
- Transport: Kuehne+Nagel, Nissan
Michael Johnson, four-time Olympic champion and Laureus Academy Member said:
“What we are seeing from this year’s Laureus Sport for Good Index is real-life examples of the power of sport and how it can be used to promote and implement change. These 29 brands are demonstrating top-of-the-class purpose-led impact utilising sport as the tool, and they act as a benchmark for other brands to use sport for good in their operations.
“What is clear from this year’s Index is that, whilst sustainability remains a core focus, Diversity and Inclusion (D&I) is one of the most prominent areas of focus for these organisations. We live increasingly in a world where having a voice, and making the right moves and impact is what is not only expected, but essential. We congratulate all those listed for demonstrating this intent and encourage them and their peers to continue to build on this work.”
- Patagonia founder gives away all company profits to fight climate crisis (15 September 2022)
- Pop-up cafe opens in London to support environmental activism (26 September 2019)
- Tennis fundraising campaigns during Wimbledon fortnight (29 June 2021)
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.