A Guide to Fundraising at Historically Black Colleges and Universities: An All Campus Approach
A Guide to Fundraising at Historically Black Colleges and Universities is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond.
Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector leaders, this book gives practitioners a comprehensive approach for moving away from out-of-date approaches to improve their institutions.
This practical guide includes:
- An All Campus Approach―Discussion goes beyond alumni fundraising strategies to address the blended role that faculty, administrators, and advancement professionals can play to achieve fundraising success.
- Practical Recommendations―End-of-chapter suggestions for quick reference, as well as recommendations integrated throughout.
- Best Practices and Examples―Data-based content to strengthen fundraisers’ understanding of institutional advancement and alleviate uncertainties.
- Examples of Innovative Approaches―An entire chapter outlining successful innovative fundraising and engagement programs at various institutions.
- Extensive Appendices―Useful resources related to grant procurement, endowments, alumni giving, enrollment and retention, financial aid, and other helpful HBCU information.
Both newcomers and seasoned professionals in the HBCU fundraising arena will benefit from the compelling recommendations offered in A Guide to Fundraising at Historically Black Colleges and Universities.
Winner of the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement
Reviews
“Today and for the foreseeable future, our nation needs HBCUs, and what so many HBCUs need is substantially larger and dependable funds. Applause for Gasman and Bowman for their practical and research-based guide to raising such funds.”
Johnnetta Betsch Cole, President Emerita of Spelman College and Bennett College for Women
“This book is rich with strategies, ideas, and examples. The authors offer clear and practical advice based on solid research to help these critically important institutions build strong, comprehensive, and effective fundraising programs.”
John Lippincott, President of the Council for Advancement and Support of Education
