Plant a tree with your iPhone
Howard Lake | 18 January 2010 | News
US nonprofits Sustainable Harvest International and Trees for the Future are benefiting from sales of an iPhone app.
As Mark Philips pointed out in Plant a tree with your iPhone, “That might seem quite dull, but it’s the potential of the idea that excites me. At it’s heart, this app is a virtual gift (albeit one you buy for yourself)…
“From taking the simple tamagotchi style approach of caring for a goat through to a means of providing detailed feedback involving video clips, totalisers and maps showing people where and how they are making a difference, the iPhone is now offering us a new route to bring donors and charities closer together.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.