Social Media for Social Good: A How-to Guide for Nonprofits
With Social Media for Social Good, you have everything you need to get your organisation online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps.
Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI.
Nonprofits and social media are Heather Mansfield’s passions, and she loves to make them work together. That’s why communications staff at organisations like the National Wildlife Federation, the National Peace Corps Association, Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted fans. What Mansfield has taught them, you’ll learn in Social Media for Social Good-from basic best practices to advanced strategies that are guaranteed to keep your supporters engaged and growing in numbers.
Learn how to:
- Inspire fans, followers, and friends to transition from passive interest to active involvement in supporting your mission
- Implement an integrated communications and fundraising strategy that maximizes the ROI of your nonprofit’s website and blog, e-newsletter, social networking communities, video and digital photography libraries, and mobile technology campaigns
- Understand and navigate legal and privacy issues
- Use social media and mobile technology to nurture current donors-and build your list of new donors
- Track and report the effectiveness of your efforts
Imagine the kind of nonprofit communications and fundraising success your organisation could achieve if only you had the resources. Social Media for Social Good gives you the tools to stop imagining-and start doing.
About Heather Mansfield
Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.
She is also the author of Mobile for Social Good: a how-to fundraising guide for nonprofits.
More resources
On her Nonprofit Tech 2.0 blog she lists various elements of the book:
- 149 tools, resources, and nonprofit service providers covered in the book
- 141 nonprofits mentioned in the book
- Table of contents
Reviews
“For over 10 years Heather has been my primary reference point for all things pertaining to online community management and social networking for nonprofits. All of us here at TechSoup deeply respect, value, and recommend her work.”
Susan Tenby, director, online community and social media, TechSoup.org
“Heather has been a real change maker for Safe Kids. Whenever we have a question about social media we always return to Heather’s blog Nonprofit Tech 2.0 for advice, and no doubt we will be regularly using her book too.”
Line Storgaard-Conley, director of interactive services, Safe Kids USA/Safe Kids Worldwide
“Heather practices what she preaches: she is passionate about social media, and she is a friendly and generous member of the nonprofit community. When I want to know what my organization should be doing, I first turn to Heather’s blog and LinkedIn Group.”
Erica Burman, director of communications, National Peace Corps Association
