Comprehensive Fundraising Campaigns: New Directions for Colleges and Universities
This book, to be published in March 2022, includes case studies of comprehensive campaigns at eight different institutions of higher education. In each case, a campaign was part of an institutional strategy for growth and change.
Many of the campaigns marked a turning point in the institution’s history. They are not just stories about campaigns, they are examples of institutional strategies for growth and change.
The case studies include:
- a relatively young private university campaigning to enhance its research standing;
- a distinguished private university moving beyond near-closure to pursue bold goals;
- a prestigious public university aiming to sustain momentum in its third century;
- a public university raising funds to enhance its own programmes and bring economic rejuvenation to its region;
- a public university focused on the economic mobility of its diverse students and undertaking its first campaign;
- a unique liberal arts college turning to philanthropy to implement an innovative new financial model;
- a distinguished historically Black college for women seeking resources to continue and increase its excellence;
- and a community college raising funds to help address urgent economic and social priorities of the city and county that it serves.
The campaign goals of these case studies ranged from $40 million to $5 billion.
About Michael J Worth
Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University.
Buy on Bookshop.org Buy on Amazon 