16 corporate partnerships supporting UK good causes
Melanie May | 26 November 2021 | News
A bumper round up of corporate partnerships fundraising for charities as well as offering other support.
PraxisIFM, Bright Tights & the Priaulx Premature Baby Foundation
A Guernsey indoor rower has broken the world record for a 24-hour solo row by two hours and 22km, beating his fundraising goal of £24,000 for Bright Tights and the Priaulx Premature Baby Foundation in Guernsey with the support of PraxisIFM. PraxisIFM donated £5000 to Simon John’s fundraising target, and with PraxisIFM’s support and promotion, fundraising has now exceeded £31,500. The firm also donated £300 to each of the three PraxisIFM teams who participated in the rowathon.
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KPMG & Marie Curie
KPMG UK has named Marie Curie as its national charity for the next two years. Colleagues at KPMG UK voted to elect a new national charity in the run up to its all-colleague Connect Live event held on Tuesday 16 November. Marie Curie will be the primary beneficiary of the firm’s national charity programme, which includes fundraising, volunteering, pro bono and thought leadership opportunities. The criteria for the new national charity partner was for a UK charity that was supporting society to build back better following Covid-19, promoting cohesion and its connection to communities. KPMG will also provide some pro-bono services to support Marie Curie with its organisational strategy and growth. Over the past three years, KPMG has raised more than £1.5m for UK children’s charity NSPCC, alongside an additional £500,000 of pro-bono support.
Morrisons & Together for Short Lives
Together for Short Lives is the Morrisons new charity partner. Out of more than 100 charities to apply, Together for Short Lives won a Morrisons colleague vote to decide which charity would benefit from a three-year partnership aiming to raise around £10 million. Together for Short Lives will become Morrisons’ new charity partner from February, when the supermarket giant’s current partnership with Young Lives vs Cancer comes to a close. Every single Morrisons store and site will be connected with their local children’s hospice and will raise funds to help it support families in need of the charity’s services.
Rush Group & FareShare
FareShare partner Rush Group has reached the milestone of providing 3 million meals for vulnerable families and individuals across the UK. They have been providing vital fresh produce to charities and community groups through their partnership with FareShare since 2019, diverting a regular supply of surplus or off-specification vegetables including potatoes, butternut squash, and sweet potatoes.
In other related news, FareShare has launched a new scheme to recognise food businesses in the supply chain that consistently divert their edible surplus food to charities and community groups. Over 100 companies will be awarded a Leading Food Partner badge, including Tesco and Cranswick.
LIXIL & UNICEF
LIXIL and UNICEF are expanding their ‘Make a Splash!’ partnership to reach children and families living in India, Indonesia, and Nigeria with access to safe, clean toilets and hygiene solutions. As part of LIXIL’s brand portfolio, GROHE, a global brand for complete bathroom solutions and kitchen fittings, supported the “Make a Splash!” partnership with a campaign across 13 countries in Europe, the Middle East, and North Africathis summer. With “Energy for Life”, the brand contributed 1£/€ for every eligible GROHE shower system or thermostat purchased. As a result, the sum of €1.2 million was collected.
Hobbycraft & Together for Short Lives
Hobbycraft has reached the fundraising milestone of £2 million for its charity partner, Together for Short Lives. Hobbycraft has worked with Together for Short Lives for almost ten years with its store teams, head office staff and customers raising funds all year round for its 54 children’s hospices around the UK. The £2 million milestone was reached recently thanks to a number of colleague fundraising events, including the ‘Superhero Saturday’ and ‘May Day Bonanza’. Chelmsford store manager Matthew also took on the London Marathon, with three colleagues running the Virtual London Marathon alongside him, and all monies raised were matched by Hobbycraft.
London Freemasons & London’s Air Ambulance Charity
London’s Air Ambulance Charity’s car fleet has been boosted by £330,000 donation from the London Freemasons, who are funding the charity’s new fleet of rapid response vehicles for the next three years. The London Freemasons first supported London’s Air Ambulance Charity in 2015 with a £2 million donation towards the service’s second helicopter as part of the ‘Your London, Your Helicopter’ campaign, and went on to pledge a further £100,000 in 2017 thanks to additional support from the membership.
TestRAMP, Alzheimer’s Society & ZSL
Not-for-profit TestRAMP sources, co-ordinates and connects Covid laboratory testing capacity with the private sector, donating all fees for this service (beyond costs) to charities, primarily Alzheimer’s Society and ZSL. In the 12 months since October 2020 when travel restrictions began to lift, TestRAMP has earned fees of over £2 million. After costs, this means that TestRAMP has donated over £1 million to Alzheimer’s Society and ZSL so far.
Macfarlanes & Rainbow Trust Children’s Charity
London law firm, Macfarlanes has announced Rainbow Trust Children’s Charity as its 2021/22 Charity of the Year. The company has committed all its annual fundraising efforts to support the charity from October 2021 to the end of September 2022. The partnership, which officially launched on Monday 1 October, will support Rainbow Trust in a range of different ways including: raising money through fundraising activities, raising awareness of the charity amongst its staff and clients, pro bono legal support, donations from its in-house coffee bar, and the free use of office space for the charity.
Horniman Museum & Gardens & Small Beer
The Horniman Museum and Gardens is set to benefit from a five-figure donation in a new partnership with Small Beer, which aims to reduce the Horniman’s environmental impact. The Bermondsey-based lower alcohol brewery has chosen its fellow south Londoner the Horniman as its charity partner for 2021-2. Small Beer’s support is a result of their 1% For the Planet membership, in which businesses commit to donating the equivalent of 1% of projected revenue to support environmental non-profit organisations. Small Beer will provide a range of support, including sponsorship of the Horniman’s Environment Champions Club, water-saving advice for the Aquarium, and support for events at the Forest Hill venue.
Proverb Skin & The Hygiene Bank
Proverb Skin and The Hygiene Bank have partnered up to provide free hand sanitiser for children across the country. Through the ‘one-for-one’ donation program, for every hand sanitiser purchased from the Proverb website, it donates one via The Hygiene Bank to send to children in the UK in hygiene poverty. Proverb has also pledged to continue this partnership with The Hygiene Bank post-pandemic.
Fuller’s & Shooting Star Children’s Hospices
Fuller’s has now been in partnership with Shooting Star Children’s Hospices since 2012, raising £927,000 for the charity to date. Part of the huge total raised is thanks to customers at Fuller’s pubs who have helped to raise £291,929 through Pennies, the digital charity box.
CeilidhFest & Beatson Cancer Charity
Beatson Cancer Charity has been announced as the official charity partner of CeilidhFest, the Glasgow music and dance festival. The month-long city wide festival has been taking place throughout November, brought to the city by its hospitality and entertainment industry – bars, restaurants, and event venues, musicians, and entertainers. The full line-up includes an eclectic mix of indie, rock and club music as well as traditional Scottish, modern Celtic and all sorts of music and dance – champion Highland and break dancers, bhangra and other multi-cultural fusions and mash-ups.
ICAP Charity Day
ICAP is holding its 29th annual global Charity Day on Thursday 9 December with charities supported including Refuge and Shooting Star Children’s Hospices. Each year, ICAP Charity Day raises money for charities across the globe, with 100% of the revenues and commissions generated on the day donated to a variety of causes. This year’s ICAP Charity Day will see charities, celebrity patrons and ambassadors return to the broking floor to raise awareness and support ICAP’s brokers while they close deals, with its new London headquarters hosting the event for the first time. Since its inception in 1992, ICAP Charity Day has raised over £150 million, and supported around 2,600 charitable projects around the world.
Tyl by NatWest & Change Please
Tyl by NatWest has pledged to donate a portion of its revenue to social enterprise initiative, Change Please. The donation, which marks the payment provider’s first local community award, will support Change Please in its ambition to end homelessness and follows a recommendation from Tyl merchant, Charlotte’s Cloud, located in Chelsea. The announcement forms part of Tyl’s partnership with Pennies, which has already seen Tyl raise upwards of £150,000 for charities such as Macmillan Cancer Support, The Prince’s Trust and Hospice UK.
Pickfords & Salvation Army
Salvation Army has been named as Pickfords’ Charity of the Year. As part of the partnership, people will be encouraged to donate pre-loved items using specially designed packing cartons, that can then be sold at the charity’s shops.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.