Four ambassadors for Bright One on its first anniversary
Howard Lake | 25 September 2009 | News
Four leaders in the public relations industry are joining Bright One, the volunteer-run communications agency for the third sector, which celebrates its first birthday today.
Each ambassador’s role is to raise the profile of Bright One within the industry by championing its objectives, recommending and referring suitable clients and offering mentoring support and strategic counsel to clients and agency volunteers alike.
The ambassadors are Andrew Bloch (Founder and MD of Frank PR), Neville Hobson (consultant, co-host of the ‘For Immediate Release’ business podcast series and blogger at NevilleHobson.com), Robert Phillips (CEO of Edelman UK) and Kristin Syltevik (MD of Hotwire).
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In its first year, Bright One Communications has recruited over 30 volunteers and worked with eight organisations, including Refugee Week, Junction49, Pants to Poverty, Pixel Project, Savvy Kids and What’s Up Information.
Bright One reports high demand from charities needing support from its professional volunteers, so expects to grow over the next year.
Bright One’s website, redeveloped by Dharmafly, who specialise in web development for social change, is designed to make it easier for third sector organisations to get support in their communications activities, and for volunteers to find out more about how they can get involved.
It includes a free resources section, which provides charity and voluntary organisations with templates for press releases and information on how to plan and implement the basic PR activities.
“The first people we have to thank for the organisation’s success so far are the volunteers,” said Ben Matthews, Founder of Bright One. “Their time, energy and dedication show not only that they believe in the projects they are working on, but they also believe in Bright One’s vision of helping charity organisations who couldn’t afford PR otherwise”.
www.brightone.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.