Barnardo's use cinema advertising for first time
Howard Lake | 1 August 2007 | News
This summer children’s charity Barnardo’s will be advertising in cinemas for the first time. The 71-second advert is part of the charity’s ‘Believe in Children’ campaign.
The ad features a young boy, using a series of expletives to talk about his experiences of family life, foster care and social workers, explaining how Barnardo’s has stuck by him while others have given up. The ad will be shown before a number of ’15’ and ’18’ certificate films in cinemas throughout the South East, using a ‘bleeped’ version for younger viewers and an unedited version for 18 films.
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[The Barnardo’s video at http://www.youtube.com/v/8i_P2mCwQbg is now private]
- Win a neighbourhood cinema for your community (22 January 2015)
- Whizz-kidz cinema advert (23 March 2010)
- Barnardo’s airs controversial advert in cinemas (2 August 2007)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.