Updated pool rules poster launches Butlins Swimathon 2004 in aid of Macmillan Cancer Relief
Howard Lake | 28 November 2003 | News
An updated version of the famous 1970’s Pool Rules poster is being used to promote the Butlins Swimathon 2004 in aid of Macmillan Cancer Relief.
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The organisers of the world’s largest swimming fundraising event, ‘Butlins Swimathon’, carried out a survey with over 200 pool managers across the UK on common concerns they face when managing their pools. They discovered that today’s poolside complaints have moved from bans on ‘Bombing and Ducking’ to ‘Thongs are Wrong’.
The poster will be distributed to leisure centres, health clubs and spas across the UK to ensure that the 30,000 swimmers taking part in the event next March.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.