Canal & River Trust moves F2F fundraising in-house

Melanie May | 30 June 2021 | News

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• face-to-face

The Canal & River Trust has announced that it is to take face-to-face fundraising in-house as its steps up its post-lockdown fundraising activity, with an initial 24 roles to be recruited over the next few months.

The roles will be advertised on the charity’s website, and will be based across its 2,000 miles of waterways in England and Wales. Nine agency fundraisers who are currently on assignment from agency Inspired People, which it has worked with for eight years on its face-to-face fundraising programme, have been invited to apply for roles.

The Canal & River Trust currently has 28,000 Friends who give a regular monthly gift – down from 30,000 pre-pandemic.

Explaining the move, Hamish Shilliday, Head of Individual and Legacy Giving at the Trust, said:

rnrn“The Trust, like all in the sector, has been impacted by the restrictions in place as a result of coronavirus.rnrn rnrn rnrn“With the easing of restrictions, we are relaunching our face-to-face activity and, following an in-depth review, we are excited to be changing the way we operate to drive our Covid-19 recovery plans and future performance.rnrn rnrn rnrn“The new roles are benchmarked so that the Trust is able to attract the best candidates and the move to an in-house team will allow the charity to give more direct input and support for its fundraisers day-to-day.”rnrn

• F2F Alliance launches to drive positive change throughout sector (8 December 2021)
  
• Global council launches to support F2F fundraising standards (22 September 2022)
  
• The secret of face-to-face attrition? (19 June 2007)
  

About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.