Some interesting thoughts on Quantum Fundraising
Howard Lake | 1 August 2009 | Blogs
There’s an interesting article by Jon Duschinsky in the latest edition of the Resource Alliance eNewsletter, where he introduces the concept of ‘Quantum Fundraising’ as a way of explaining how people increasingly want to come-together online to make something happen – but then disband and move-on to do something different elsewhere.
He also highlights what he believes to be one of the Obama online campaign team’s few errors – going against the quantum fundraising idea by trying to maintain the community that formed to get him elected when the mass of those involved have moved-on to other things.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.