Tesco to donate £1 from sales of Slumdog Millionaire DVD
Howard Lake | 26 May 2009 | News
Supermarket Tesco will donate £1 from the sale price of every ‘Slumdog Millionaire’ DVD and donate the money, expected to reach up to £200,000, to Railway Children, a charity working directly with children on the streets of India.
Dave Ellis, Corporate Partnerships Manager at Railway Children, said: “Slumdog Millionaire has really helped to boost awareness of our work because the characters are exactly the type of children we help.
“Unlike the film, there is no happy ending for the majority of the 12 million street children in India. We work every day to change this shocking statistic.”
Advertisement
The Oscar and BAFTA award-winning film will be available on DVD from 1 June.
www.railwaychildren.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.