Challenge events are the new black, it seems
Howard Lake | 15 April 2009 | Blogs
Shouldn’t really use the blog for a plug, but when you’ve got Alan Clayton delivering a seminar in your offices to Scottish fundraisers it’s hard to resist the temptation.
Alan has just launched a new events company and will presenting his new ideas on how to read the motivations of challenge events to Scottish fundraisers at a seminar next week (Tuesday 20 April).
I’ve only had a sneak peak at Alan’s ideas so far so I’ll be as eager as all the participants to hear what he has to say.
But I do know that he’ll be telling fundraisers that “self-managed events by individuals or small groups are one great fundraising opportunity looming out of this recession”.
And that the “days of Goldman Sachs and Lehman Brothers tables slugging it out in a drunken auction at a city fundraising ball are just not allowed any more” because “being ostentatiously wealthy is seriously uncool”.
But these people still want to impress their peers while at the same time showing that they are “fundamentally ‘good’ charitable people and were never part of the greed culture in the first place”.
The result and the opportunity – more people doing ‘My-event’ type fundraising. The issue – fundraisers don’t yet know how to manage and measure this type of fundraising.
But they’ll need to learn fast. I’ll report more on Alan’s ideas once I’ve heard him speak.
In the meantime, there are still a few places left so anyone who wants to come just needs to drop me an email at
go****@re*******************.uk
.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.