Coventry Building Society raises 1.59m for Poppy Appeal
Howard Lake | 23 March 2009 | News
The Coventry Building Society has donated a staggering £1.591m to the Royal British Legion’s Poppy Appeal.
The Coventry launched a Poppy Bond in October last year and pledged to donate 0.25 per cent of the total funds invested to the Poppy Appeal.
The Bond paid a fixed rate of 6.5 per cent until the end of December 2009. At the launch, head of products at the Coventry Edward Sadler commented: “The Poppy Bond is the ‘first of its kind’, it is innovative and unique.”
A letter to investors from the Coventry’s chief executive David Stewart said: “I am delighted to announce that, due to the success of this account with customers, Coventry Building Society has donated a remarkable £1.591 million…this is one of the largest donations ever made to the Legion’s Poppy Appeal.”
No-one was available from the Royal British Legion or the Coventry for comment.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.