MSN.co.uk maximises media value to UK charities with Charity Technology Trust
Howard Lake | 31 October 2002 | News
The UK’s number one web destination (1), MSN.co.uk, today teamed up with Charity Technology Trust (“CTT”) to help UK charities maximise media exposure to their charity cause and raise more money on the Internet.
With the partnership, MSN.co.uk introduces the concept of online charity raffles to its 11.1 million monthly users (2).
Charity Technology Trust will provide the secure raffle platform and share with MSN.co.uk its portfolio of charity clients, which represents a diversity of causes – children, animals, health, disability and conservation work.
The first charity that will benefit from this partnership is WDCS, the Whale and Dolphin Conservation Society, the UK charity that campaigns for the global protection of whales, dolphins and their environment. WDCS is entirely dependent upon the public’s support for their campaigning, conservation and educational work.
The raffle will be available to all MSN.co.uk users over Christmas by logging on to
www.msn.co.uk/specials/wdcs
from 28th October 2002 until 20th January 2003. The top prize in this raffle is a unique holiday with WDCS to the islands of the Azores, which offers an opportunity to sail with sperm and pilot whales, dolphins and loggerhead turtles. Chances can be bought online for just 50p each; all proceeds are paid directly to the WDCS.
Amanda Anthony, Business Marketing Manager, comments: “with our unrivalled user base and commitment to channelling relevant, targeted traffic to our partners, we are in the prime position to boost awareness and support. We are delighted to be working with CTT to benefit these fantastic causes while at the same time offering our users more of what they want online”.
“This is an excellent example of how charities can provide exciting content for the UK’s biggest Internet portals and their customers,” says Peter Sweatman, CEO of Charity Technology Trust. “CTT facilitates the relationship between a website and a charity. We provide the tools and expertise to get things done quicker and more efficiently, whether it is to do with media planning, graphic design or tracking,” he added.
“To market our raffle on MSN.co.uk is a great opportunity to get users drawn to our causes and win fantastic prizes. We are thrilled at the prospect of learning more about online giving, what prizes attract MSN’s users in a charity raffle and whether they will be interested in supporting WDCS in the future, “ said Nicky Thomas, Corporate Manager at WDCS.
ENDS
For more information, please contact:
MSN.co.uk:
Fiona Hughes The Red Consultancy 020 7465 7734
Tara Brown The Red Consultancy 020 7465 7791
Isobel Archer The Red Consultancy 020 7465 6400
CTT:
Ira Higginson Charity Technology Trust 020 7981 0403
Notes to Editors
About MSN.co.uk
MSN attracts more than 250 million unique users worldwide and 11.1 million visitors per month in the UK (Nielsen June 2002). Available in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online.
Best of breed services available on msn.co.uk include MSN Hotmail, the UK’s most popular free web-based e-mail service with 7.4 million users in the UK and over 110 million users worldwide (MSN Internal data); MSN Messenger Service, the UK’s number one instant messaging service on the internet with 4.5 million monthly users (MSN Internal data 2002) and MSN Search, the UK’s number one search engine with 10 million users per month (MSN internal data). MSN is located on the Web at http://www.msn.co.uk/>.
About CTT
• Charity Technology Trust is the only UK registered charity devoted to improving charity efficiency using new technology.
• The CTT Raffles platform offers charities a tailored online engine, along with data capture, collation of entries and marketing support. For more information please visit www.ctt.org.
• All Charity Raffles are listed on www.charityraffles.org.uk, which is operated by CTT on behalf of its charity clients.
• CTT has traffic agreements with Rivals Digital Media, Freeserve, ft.com, Yahoo!, NTL and UK’s gay.com.
About WDCS
• WDCS is working on campaigns and projects in over 25 countries through an integrated scheme of projects designed to improve the situation of the whales, dolphins and their environment.
1. Nielsen Net Ratings June 2002
2. Nielsen Net Ratings June 2002
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.