New book aims to help charities connect with journalists
Melanie May | 1 April 2016 | News
A new book, Effective Media Relations for Charities: What journalists want and how to deliver it, has been published that aims to provide a comprehensive guide to raising a charity’s media profile.
The book has been produced in conjunction with CharityComms and is authored by social affairs journalist, and founder and managing director of Slack Communications, Becky Slack. It is published by Social Partnership Marketing.
A recent survey of 125 charities by CharityComms revealed that lack of time and resources are the most common issues for charity media teams, with 59% and 44% of respondents admitting to these problems.
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38% of respondents also said they found journalists weren’t interested in their stories, while 25% said journalists only wanted negative stories, and 20% said they did not know whom to contact to get press coverage.
The book aims to provide solutions to these problems and provide a comprehensive guide to raising a charity’s media profile.
Author Becky Slack said:
“Charities do not always receive the positive coverage they need and deserve. At the same time, the response to the recent media furore has shown that charities have found it very difficult to cope when coverage turns sour. This book aims to help address these challenges by helping charities to navigate their way around the complex media maze and strengthening their understanding of what it is journalists want so they can secure more and better coverage.”
Effective Media Relations for Charities: What journalists want and how to deliver it is available at www.charitiesfirstseries.org for £14 +p&p (paperback) and £12.99 (PDF).
It is also listed in UK Fundraising’s bookshop.
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.