Midlands charities invited to apply to be M6toll’s 2019 charity partner
Howard Lake | 7 May 2019 | News
Midlands charities have one week left in which to apply to become the Drive for Charity Partner of M6toll, the M6 motorway toll company, for 2019. The selected charity will receive £20,000 through the partnership.
The winner will be selected via an online vote. A runner-up charity will receive £8,000.
Andy Cliffe, chief executive of M6toll, said: “M6toll’s Drive For Charity initiative has already donated more than £1million during the 15 years since the road opened, and we are now calling on local people to help distribute this year’s cash.”
He explained: “Our commitment to the welfare of our local community doesn’t end when people drove through the toll booths. We care about the towns and villages surrounding the motorway and our Drive For Charity scheme is designed to support them.”
To be eligible charities must not have an annual turnover of more than £20 million, and they must commit to spend any grant received on projects that benefit people living within 15 miles of the M6toll motorway.
Drive for Charity in the Community
In fact, a total of £43,000 will be distributed through the campaign, with additional monthly donations of up to £1,500 continuing throughout the year through the Drive for Charity in the Community scheme. The campaign runs from August 2019 to July 2020.
Applications for the Drive For Charity Partner 2019 competition are open.
Nominations close at midnight on Tuesday 14 May. A shortlist of five charities will then go through to a public online vote.
The overall winner will be announced on Thursday 15 August 2019.
#DriveForCharity in the community – M6toll will be donating funds up to £1,500 every month to charities, schools, sports clubs or voluntary organisations, helping to enhance the lives of local people. To apply, visit: https://t.co/sqT6DuABVm#charity #funding #westmidlands pic.twitter.com/biGgH5QzU5
Advertisement
— M6toll (@M6tollRoad) May 1, 2019
Editor’s update, 7 June 2019
The M6toll has announced the finalists for its Drive for Charity Partner 2019, who will now go head-to-head in an online vote, with the group amassing the most votes scooping the top prize and a further £8,000 for the runner-up.
The shortlisted organisations are:
- Buddy Bags Foundation
- Hospital Radio Stafford
- Midlands Air Ambulance Charity
- Staffordshire Wildlife Trust
- Stephen Sutton Multi-Academy Trust
The online vote is live from Thursday 6 June to Tuesday 16 July at and the overall Drive for Charity Partner 2019 winner will be announced on Thursday 15 August 2019.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.