The Viral Video Manifesto: Why Everything You Know is Wrong and How to Do What Really Works
Remember The Extreme Diet Coke & Mentos Experiments video from September 2006? That was Stephen Voltz and Fritz Grobe. Since then their videos have been watched hundreds of millions of times.
In this guide they explain the qualities of a video that will give it a chance of going viral:
- Be True . . . Don’t fake it. Make it real.
- Don’t Waste My Time . . . Get down to business right away.
- Be Unforgettable . . . Show us something we’ve never seen before.
- It’s All About Humanity . . . An emotional connection is the key to sharing.
