Help the Aged shows you can do it
Just days after announcing a three year strategic partnership with B&Q, Help the Aged, in a collaborative tie-up with the NSPCC, will check-in as Morrisons Charity of the Year 2008. Having been runner-up in its 2007 pitch, the Charity took a strategic decision to join forces with the UK’s best known children’s charity thus presenting an irresistible special offer to the supermarket chain.