Donors for Life: a Practitioners Guide to Relationship Fundraising
It’s a great theory, but how does it work in practice? In Donors for Life, two experienced fundraising directors tell all, sharing tips, pitfalls, ideas and inspiration on every page.
Through 20 packed chapters Craig Linton and Paul Stein explain the theory too, shining a light on what commitment to a relationship fundraising approach means for fundraising colleagues, other staff, volunteers, trustees, donors and your charity’s bottom line – your ability to deliver on its mission.
Includes a contribution from Rob Woods and a foreword by Ken Burnett, author of Relationship Fundraising.
‘Donors for Life is actually a gold mine. This long overdue worthy successor to Ken Burnett’s Relationship Fundraising is, as its title suggests, packed with lessons, practical tips and insights based on the hands-on experiences of two senior fundraising leaders. It’s an easy, enjoyable read as step by step it resets the agenda for a donor-based approach to the business of raising money.’
Roger Craver, The Agitator, USA
“This is a terrific book. I bought it last year and almost devoured it for the wealth of insight and examples it brought to the concept of relationship fundraising, developed by super smart Ken Burnett. The authors- experienced and respired fundraisers- have taken those key ideas from the original Burnett books and updated them significantly- drawing on ideas and insight from, for example, the recent focus on the donor experience. I recently went back to it to confirm some ideas- and on a second read found the same level of usefulness for anyone practicing fundraising in the UK or internationally. Well worth the price!”
