Towergate Partnership to support Help the Hospice's long-term fundraising
Howard Lake | 18 October 2007 | News
In partnership with Help the Hospices, national insurance firm Towergate Partnership is supporting an innovation programme which enables hospices around the country to boost their long-term fundraising potential.
Towergate has supported the hospice movement for many years, and the partnership is now operating on both a national and local level. This month 60 of Towergate’s UK offices will be twinned with their local hospice to establish close local relationships and further encourage employee fundraising.
The company has also established a new cause-related marketing initiative which has enabled it to fund the ‘Innovation in Income Generation’ programme set up by Help the Hospices. Clients are asked to make donations when making their annual policy renewals.
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The Innovation in Income Generation programme allows individual hospices to invest in projects to help find new ways of generating additional income. Experiences gained from these projects will then be shared across the hospice movement and used at best practice workshops and conferences.
To date, seven hospices across England, Scotland and Wales have received funding to help them research new creative and innovative fundraising initiatives and encourage senior staff and trustees within hospices to recognise the value of investing in fundraising.
Maxine Blunden, director of fundraising at Help the Hospices, said: “By supporting this programme, Towergate is investing in the long-term future of the hospice movement. Giving individual hospices the opportunity to research and invest in creative fundraising projects will not only help them secure more funding in the future, it will also benefit the hospice movement as a whole as effective new ideas will be shared across the movement.”
Peter Cullum, executive chairman of Towergate, said: “We wanted to create recognition for the vital role that creative and effective fundraising plays in any charitable organisation and offer support which would have a long-term and lasting effect.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.