Innovative DOOH fundraising campaigns examples
Vicky Reeves | 13 February 2017 | Blogs
As a digital fundraiser, I like to keep on top and look for new ways to innovate in digital fundraising. I came across these digital interactive OOH fundraising campaigns, which are a mixture of awareness and fundraising campaigns. They display a strong message as well as generating money for hugely important causes.
1. Swedish Red Cross
‘Put your foreign coins to good use and help someone while having fun’.
Airports are full of foreign currencies from people returning from holiday. The Swedish Red Cross made making donating and the time waiting for bags in baggage arrival a fun experience, by rebuilding the donation boxes at two airports in Sweden to arcade classics. You can play with whatever foreign coins you have.
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This is an example of an innovative campaign, as everyone knows the boredom experience at baggage arrival, especially if bags are delayed, so providing a form of entertainment which goes to a good cause seems a no brainer. Why don’t all airports have them?!
2. Women’s Aid – London
‘If you can see it, you can change it’
