Brooke launches new online fundraising campaign
Howard Lake | 28 May 2007 | News
Brooke, the UK’s largest overseas equine welfare charity, has launched Horses in Need, a new fundraising campaign taking place throughout July to raise money for suffering horses. The online fundraising site has been built with help from Baigent and Artez.
The site features project details which are managed by Brooke using Baigent’s content management system, together withonline fundraising and event management features from Artez , such as a “Leader Board”, showing which event organiser is currently raising the most money.
The campaign section of the site has its own identity, while retaining the design integrity of the main website.
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Fundraisers can create their own sponsored event page and promote this to their friends and family. The Leader Board is updated daily to help stimulate fundraisers to raise even more money. The top 10 events are shown together with their total income and the number of sponsors they have attracted. The events that raise the most in each region can win “fantastic prizes”.
“We’re really pleased with this site, which has been designed and developed within a very short time period – just one week – and is very well integrated with Brooke’s main site. We’re looking forward to seeing very successful online and events fundraising for Brooke this summer!” said Brooke’s account manager at Baigent, June Dobbs.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.