New name for National Playing Fields Association
Howard Lake | 22 May 2007 | News
The National Playing Fields Association (NPFA), the charity that safeguards and improves the UK’s playing fields, outdoor recreation areas and playgrounds, has changed its working name to Fields in Trust (FIT) and adopted a new visual identity to reflect its expanding role.
The charity was founded in 1925 and currently protects 1,189 sites protected from building development, covering almost 8300 acres.
Alison Moore-Gwyn, chief executive of FIT, explained the need for the change of name. She said: “In its early years, the NPFA was solely involved in protecting community playing fields. But now our work has expanded to protecting and improving other recreation areas like kids playgrounds and leisure areas for older people. FIT more accurately reflects the type of work we are involved in and the new logo gives us a more dynamic image.”
Advertisement
The new FIT identity was created by creative communications agency WARL.
The charity is facing a growing caseload of sporting facilities which are under threat. Since 2000 the number of planning applications for development on community playing fields has increased by 103%. Thousands of sites, both large and small, for formal and informal activity have been lost in that time.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.