Great Fundraising Organizations, by Alan Clayton. Book cover.

The Rational Optimist

Journalist Matt Ridley explains why there are good reasons to face the future with optimism. 

Food availability, income, and life span are up; disease, child mortality, and violence are down all across the globe, and he demonstrates this with research findings.

He accepts that there is nothing inevitable about a positive future of course but points to the driving forces that can and are contributing to this, and at a faster rate than most people recognise.

A positive guide to inspire fundraisers in contributing to positive social change.

Life is on the up.

We are wealthier, healthier, happier, kinder, cleaner, more peaceful, more equal and longer-lived than any previous generation. Thanks to the unique human habits of exchange and specialisation, our species has found innovative solutions to every obstacle it has faced so far.

In ‘The Rational Optimist’, acclaimed science writer Matt Ridley comprehensively refutes the doom-mongers of our time, and reaches back into the past to give a rational explanation for why we can – and will – overcome the challenges of the future, such as climate change and the population boom.

Bold and controversial, it is a brilliantly confident assertion that the 21st century will be the best for humankind yet.

Publisher's promotion of The Rational Optimist

Reviews

“No other book has argued with such brilliance against the automatic pessimism that prevails”
Ian McEwan

“His theory is, in a way, the glorious offspring that would result if Charles Darwin’s ideas were mated with those of Adam Smith”
The Economist


WATCH: The Rational Optimist by Matt Ridley

Video: Talks at Google
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