Dry January campaign opens up to other charities through Virgin Money Giving
Melanie May | 2 November 2016 | News
Alcohol Concern has announced that its Dry January fundraising campaign is now open to other charities, as a result of a partnership with Virgin Money Giving.
Virgin Money Giving is now the campaign’s official fundraising partner, and Alcohol Concern is opening up its campaign to the 12,000-plus charities registered with the online fundraising platform. The initiative will allow supporters to fundraise for both their chosen charity and Alcohol Concern, splitting the funds raised 50/50 between the two charities.
Emily Robinson, director of campaigns at Alcohol Concern, said:
“Getting as many people as possible involved has been at the heart of the campaign since we launched Dry January five years ago. It’s all about changing the conversation around alcohol and ultimately changing behaviour. We’re delighted to be teaming up with Virgin Money Giving allowing us to reach even more people, as well as offering a unique fundraising opportunity to thousands of charities.”
The campaign encourages people to give up alcohol for the 31 days of January, and supports participants throughout the month with encouraging emails and an app to help track and monitor the impact being dry is having on their body, mind and wallet.
This January saw 1 in 6 people in the UK attempt a month without alcohol with 14,000 downloads of the app. The campaign received 38,365 Facebook likes, 168,376 Dry January website visitors, 47,721 tweets, 1,549 UK media mentions and 179,582,237 Dry January hashtag impressions.
Charities can sign up to find out more about how they can get involved in Dry January here.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.