LIDL UK raises £1m for CLIC Sargent
Melanie May | 25 July 2016 | News
Lidl UK has raised £1m for charity partner CLIC Sargent, six months ahead of schedule.
Lidl UK chose CLIC Sargent as its charity of the year in 2012 for a 15-month long partnership with a target of £150,000. The Lidl team beat the target by raising more than double this amount (£358,900), and in January 2014 committed to a three-year partnership with the charity with the new £1 million goal.
The total raised by the partnership has been raised via a mixture of staff engagement and fundraising alongside cause-related promotions on Lidl products.
Lidl is also the lead sponsor for CLIC Sargent’s Childhood Cancer Awareness Month this September, which is highlighting the extra costs families face when a child is in treatment and campaigning for better financial support.
In addition to the money raised, Lidl also helps the charity to promote its work to a wider audience through in-store, print and billboard advertising featuring children supported by the charity, and other communications aimed at employees and shoppers.
In May this year, five-year-old cancer survivor Luke Ross (pictured), who has been helped by the charity, was chosen to front the partnership, and appeared on posters in 630 Lidl stores, and in national and regional media features.
Kate Lee, chief executive, CLIC Sargent, said:
“To have reached the £1 million target six months ahead of schedule is a phenomenal achievement by all those involved, and we want to say a heartfelt thank you to each and every Lidl employee and shopper who has supported us. Thanks to their backing, CLIC Sargent’s nurses, social workers and other vital services can be there to support even more children, young people and their families through the hardest of times.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.