Britvic chooses Wildlife Trusts and Sported as long-term community partners
Howard Lake | 7 April 2016 | News
Soft drinks manufacturer, Britvic, has selected The Wildlife Trusts and Sported as its new long-term community partners. The partnership is designed to reflect the company’s priorities of promoting active lifestyles, protecting the environment and supporting local communities.
Each charity will receive a combination of corporate support, employee volunteering support and fundraising activities.
Britvic’s previous corporate partner, Cancer Research, received £100,000 over the three-year partnership. In 2015, Britvic’s employees raised over £288,000 for a variety of charities.
Sported supports over 3,000 local sports groups across the UK. Funding and volunteer support from Britvic will help Sported extend its services to even more community groups, and support sporting opportunities for disadvantaged young people that are inclusive and accessible to all.
The 47 Wildlife Trusts across the UK work to protect wildlife and encouraging people and families to get active outdoors, leading to better health and wellbeing. They care for around 2,300 nature reserves and advise thousands of landowners and organisations on how to manage their land for wildlife.
Alison Rothnie, Senior Sustainability Manager at Britvic, commented:
“We are determined to make a positive contribution to society more broadly and partnering with The Wildlife Trusts and Sported supports our ambition to encourage people to lead healthier and more active lifestyles as well as protecting the environment for posterity.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.