Effective Media Relations for Charities: What Journalists Want and How to Deliver it
Another practical guide from The Charity First Series.
The book aims to remedy the challenging media presentation of charities by showing organisations of all sizes the practical steps required to get the media on their side. Author Becky Slack draws on a wealth of personal experience – of both charity and media work – to present a clear and compelling case for all charities becoming much more media savvy.
Charities have been having rather a tough time in the media lately, with a whole range of stories receiving coverage which is at best unsympathetic and at worst downright negative.
And according to recent research findings from nfpSynergy, a majority of journalists expect this critical trend to continue, with charities becoming subjected to ever closer scrutiny. While some press criticism may be warranted, there are equally many instances of negative stories taking root because charities themselves fail to work proactively with the media to explain their aims and activities.
Reviews
“This book could not be more timely. It presents a clear and accessible guide to working with the media and getting positive results. As the many practical case studies in these pages demonstrate, it can be done. We do not report only bad news, we are not deaf to hard facts and reasoned argument and, believe it or not, we are not out to get you.”
– David Brindle, Public Services Editor, The Guardian
Explore effective media relations
Becky Slack shared her slides at a CharityComms event.
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