Meet the fundraiser: Kidscan’s Chair of Trustees, Brian Wroe
Howard Lake | 10 March 2016 | News
Brian Wroe is Chair of the board of trustees at children’s cancer charity Kidscan. An active fundraiser for the charity, he explains here what his role is and how he undertakes it.
He has served as Chair since 2010. Before that he spent 32 years in the police force, rising to Chief Superintendent of Greater Manchester Police from 2001 to 2004. He also worked as Assistant Director in charge of Community Services at Salford Council.
He got involved in Kidscan while he was working in the police shortly after the charity was established locally.
At Kidscan he has demonstrated that trustees can be active fundraisers whilst providing leadership and governance. He took part in last year’s Salford 10K Road Race, along with his family. At Christmas, he hosted an event in Manchester at which many major sponsors of Kidscan’s pledged money or support. His daughter Joanne is showing her support by running the Manchester 10K for Kidscan in May.
He argues that being Chair of the board involves acting as a figurehead and helping to demonstrate credibility. He said:
“People will ask “why should I give my money to the Kidscan charity rather than to someone else?””
The work of the Chair is central to helping answer that question.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.